Guidelines for how your organization works towards your vision. Eg.

• Quality – our focus is on the people we serve (cancer patients, their families, donors, and the public) and we will strive for excellence through evaluation and continuous improvement.
• Caring – we are committed to serving with empathy and compassion.
• Integrity – we are committed to act in an ethical, honest manner.
• Respect – we believe that all people should be treated with consideration and dignity. We cherish diversity.
• Responsiveness – we strive to be accessible, flexible, transparent, and to demonstrate a sense of urgency in our resolve and decision-making.
• Accountability – we are committed to measuring, achieving and reporting results, and to using donor dollars wisely.
• Teamwork – we are committed to effective partnerships between volunteers and staff, and we seek opportunities to form alliances with others.